Cookies Policy

Last updated: 16 April, 2026

This Cookies Policy explains how Dress2Impress (“we”, “our”, or “us”) uses cookies and similar technologies on our website. This policy is designed to comply with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit a website. They help improve your browsing experience, enable essential website functions, and provide insights into how our website is used.

How We Use Cookies

We use cookies to:

  • Ensure our website functions properly (essential cookies)
  • Improve website performance and user experience
  • Analyse website traffic and visitor behaviour
  • Personalise content and marketing
  • Enable secure checkout and account functionality

Types of Cookies We Use
1. Strictly Necessary Cookies

These cookies are essential for the operation of our website and cannot be switched off.
They are used for:

  • Secure login and account access
  • Shopping cart and checkout functionality
  • Fraud prevention and website security
  • Legal basis: Legitimate interest / necessary for service delivery

2. Performance & Analytics Cookies

These cookies help us understand how visitors interact with our website so we can improve performance.
They collect information such as:
 

  • Pages visited
  • Time spent on site
  •  Traffic sources

We may use tools such as Google Analytics to analyse usage.
Legal basis: Consent

3. Functional Cookies

  • These cookies allow our website to remember your preferences, such as:
  • Language and region
  • Saved items or preferences
  • Legal basis: Consent

4. Marketing & Advertising Cookies

These cookies track your browsing activity to deliver relevant adverts and measure campaign performance. We may use platforms such as:

  • Meta Pixel
  • Google Ads
  • These cookies help us show you products and offers that may interest you.
  • Legal basis: Consent

Managing Your Cookie Preferences

When you first visit our website, you will be presented with a cookie consent banner allowing you to:

  • Accept all cookies
  • Reject non-essential cookies

Customise your preferences

You can update your preferences at any time via our website.
You can also control cookies through your browser settings. For more information, visit:

  • Google Chrome
  • Safari
  • Microsoft Edge
  • Third-Party Cookies
  • Some cookies may be set by third-party services we use for:
  • Payment processing
  • Analytics
  • Advertising

These third parties may collect data in accordance with their own privacy policies.
How Long Cookies Are Stored
Cookies may be stored for different periods:

  • Session cookies: deleted when you close your browser
  • Persistent cookies: remain on your device until they expire or are deleted

Your Data Protection Rights
Under UK data protection law, you have the right to:

  • Access your personal data
  • Request correction or deletion
  • Withdraw consent at any time
  • Object to processing

To exercise your rights, please contact us at:
support@dtoi.co.uk

Updates to This Policy

We may update this Cookies Policy from time to time to reflect legal or operational changes. Please review this page regularly.

Contact Us
If you have any questions about this Cookies Policy, please contact:
Dress2Impress
support@dtoi.co.uk